In beauty services, Facebook and Instagram advertising stops working not because it is badly targeted, but because the audience sees the same creative too many times. Ad fatigue is a production problem, not a strategy problem: it takes a steady flow of new creative, not one good set at the start of the year.
Most agencies lose this quietly — the campaign keeps running on ageing creative because nobody can produce new work fast enough.
40 paid invoices, 37 projects, 190 emails in the communication history — and, most important for this case, 257 creative files: the largest single-client creative archive in our whole register.
The work, line by line in the ERP: Facebook Ads management, creative production, Google Ads, website maintenance and consulting. Monthly client reports (for example Mikropigmentacijos centras FB 23-11.pdf) were a standard part of the cycle.
The volume of creative here is not a statistic about us — it is the direct answer to the question every advertising lead asks: *"and who is going to make the new ads once these get stale?"*
Five unbroken years of creative for a single client show that the production capacity exists and is held over time — not that one nice set was made once. It can be checked: the files are there, they have been counted, and the invoices in the ERP line up with the period.
Show it to leads who are buying Facebook Ads management or creative production — especially in beauty, health and services. It does not answer "how much will I earn" (the Florika case does that), but it does answer "will you keep it up", and that is exactly why clients change agencies.