Flower delivery in Klaipėda is a seasonal and sharply competitive business: demand spikes around 16 February, 8 March, Mother's Day and 1 September, then drops away for the rest of the year. In a business like that, standing a website up once is not enough — it has to keep working, to be visible in search at the moment somebody suddenly needs a bouquet, and the advertising must not burn the budget out of season.
The work started in 2021-07 with a website build ("WEB - florika.lt") and is still running today — 42 projects and 40 paid invoices between 2021-09 and 2026-07, plus 89 emails in the communication history. It is one of the longest active relationships in our whole register.
What the work consists of, by ERP record:
Monthly client reports were the standard, not an extra: the archive still held on Google Drive shows a designed PDF report every month (for example Florika, Google '23-11.pdf — 10 pages: impressions, clicks, conversions, a comparison with the same month a year earlier, and written conclusions in Lithuanian).
The figures stay unpublished until the client gives consent. The anonymised version is below.
For a flower delivery company in Klaipėda we built a website in 2021, have maintained it ever since and have run Google Ads for five years — 42 projects in all. Across 2024–2025 the paid search we manage produced more than half of all the site's conversions, at a conversion rate more than three times higher than organic search.
This is the only case in the register where it all exists at once — and five years of unbroken work history in the ERP, and direct access to the analytics, and an independent archive of monthly reports. For a lead who asks "does your advertising actually produce a result?", this is the one answer we can back line by line.