We are not an agency. We are a business-development laboratory: one operator, an AI substrate, and a five-step method that replaces a twelve-person team.
Most marketing doesn't fail at the ad. It fails because the offer was wrong, the audience was wrong, or the business was broken upstream.
Agencies don't want to say this — they sell the ad, so they diagnose the ad. We diagnose the business. Every engagement begins with an audit, because we refuse to act before we've agreed on the problem. The outcome is a partnership: a small laboratory, embedded in your business, patient enough to study it and direct enough to change it.
The Operator is what Omni Business Lab actually sells. A single human lead — strategy, relationship, judgement — sits on top of a custom agent infrastructure. The agents do research, outreach, reporting, permutation and the long tail of repeating tasks. The human does the thinking.
The economics are unusual on purpose. Lower overhead, faster cycle time, higher taste per dollar. You aren't buying a retainer. You're buying a small, disciplined instrument pointed at your bottleneck.
We don't put faces on a wall; we put craft on a wall. The work is organised by what the operator and the agents are actually best at — not by what an agency template says should be on the home page.
Audits, market research, positioning, pricing, roadmaps. The discipline that decides what to do before anything is made.
Funnels, CRM, outreach, follow-up. The discipline that converts interest into revenue, measurably.
Identity, design, copy, positioning. The discipline that makes the business legible from across the room.
SEO, content cadence, email, workflow bots. The discipline where machines carry the load so humans don't burn out.
Six named services, each mapped to one discipline. If your bottleneck doesn't fit any of them, we'll tell you — and, where we can, recommend who will.
The same five steps for every client, whether the contract is two weeks or two quarters. We don't start at Deploy because we can't defend what we haven't diagnosed.
Audit, interviews, data pull. We read the business before we write one slide.
↳ Audit reportWe name the bottleneck out loud. No action until the problem is agreed in writing.
↳ Diagnosis memoStrategy, funnel, assets, automations — scoped to the bottleneck, not the menu.
↳ Intervention planImplementation with weekly receipts. Nothing ships silently. Small reversible steps.
↳ Weekly receiptsMonitoring, iteration, compound gains. We don't leave on launch day.
↳ Quarterly reviewEvery case below is scraped from a public site. Baselines, conversion rates, basket sizes — numbers you can verify.
Traffic was climbing; conversion was stuck at 1.65%. An audit surfaced a knotted checkout, slow mobile load, and a product listing that didn't match how customers searched. Twelve months of technical rebuilds and CRO work later: revenue up 442%, conversion at 3.8%.
The site tried to say everything on one page. CRO was 1.13% — visitors couldn't find what they came for. We restructured information architecture from the top down, rewrote the booking flow, and rebuilt the CRO layer from scratch. Conversion peaked at 8.74%; bookings rose 320%.
The audit found 93 improvable points. We prioritised the ones that lifted basket value and completion rate, and shipped the critical 14-day tranche first. Average basket rose from €65.71 to €82.11. Conversion climbed from 1.22% to 3.21%. Four months, 165% more revenue.
Jonas is a genuinely unique person with strong values. A reliable partner who doesn't just meet expectations — he exceeds them.
Verbatim from clients, translated to English. Six of a larger set. Public rating: 4.3+ across Google, Facebook, LinkedIn.
"Responsive work, personal attention, fast communication, and clear problem-solving."
"Everything was done flawlessly. An excellent approach to the client. Not only were our problems solved — we also got great advice."
"They audited our online store. Everything explained down to the smallest detail."
"Jonas is a genuinely unique person with strong values. A reliable partner who doesn't just meet expectations — he exceeds them."
"All work was delivered on time and to a high standard. The teamwork and readiness for real challenges stood out."
"I've worked with Jonas for more than 2 years. Fast communication, deadlines met — we plan to keep collaborating."
Three entry points, one method. Pricing is honest: we'd rather lose the pitch than sell you an engagement we don't think will work.
A paid working session — not a sales pitch. One focused hour on your bottleneck, a written opinion after, and the fee credited against any engagement you take.
A structured diagnostic delivered through a sequence of working calls — not a single 90-minute meeting. We read the business end-to-end, converge on the bottleneck together, and you keep the report whether we continue or not.
A human operator plus the full agent substrate, embedded in your business. Discover → Defend, run on a quarterly cadence. Weekly receipts, monthly reviews.
Open a fully-digital European company in a low-tax jurisdiction — no travel required, any passport accepted. Paperwork, e-residency onboarding, banking path, and a route into EU startup-support funding.
We use AI where AI is honest — research, permutation, reporting. We use humans where humans are irreplaceable — judgement, relationships, writing that means something.
ChatGPT, Claude, transcription, briefs. What most teams already use.
· WidespreadScoped agents per workflow — SEO, ads, reporting. What we operate today.
· Omni lives hereMultiple coordinated agents, orchestrated by a human lead. Advanced.
· Beta · select clientsSelf-running pipelines under human governance. The horizon, not the product.
· ResearchThe six questions we actually get asked on the first call.
A business development laboratory — a small, discipline-structured studio collective that audits, diagnoses, and removes business bottlenecks. We work across four areas: strategy, sales, brand, organic content, and automation.
We're not an ad agency. Ad agencies sell ads, so they diagnose ads. We diagnose the business. If the bottleneck isn't in the ads — we won't say it is. We measure results in conversion and revenue, not clicks.
Conversation → audit → diagnosis → work plan. We don't let ourselves act until we have a shared agreement on the problem. The first 30-minute call is free.
A small audit — 2 weeks. A full cycle (Discover → Defend) — 3 to 6 months. Strategic partnerships run on quarterly cadences with monthly check-ins.
Yes — as a tool, not a hero. We have four AI usage levels (L1–L4); we currently operate at L2 — custom agents for each workflow. Humans always make the decisions; AI handles the repetitive work.
We monitor, report, and iterate. Launch day isn't the finish line — it's the middle. Every week the client gets receipts — what we did, what we're measuring, what's next.
We listen to the business, look at the bottleneck, and say whether we can help. If we can't, we'll tell you who can. No pitch deck.